“After a few members of the “hero team” went undercover yesterday at the King’s Cross store, we are delighted to announce that the PR machine is churning away nicely and after a pre-appeal piece in the Islington and Camden Gazette last week, hundreds and hundreds of toys have been donated! So much so that the store have had to move the drop off point to a large unit!
Larissa Clark from Islington (featured above) says “What a fantastic charity appeal. The Royal Free Hospital is close to my heart and I am so happy to be able to donate these toys to the children on the ward”
After a successful PR week with pre-appeal features in the Reading Chronicle, Southern Daily Echo, Hammersmith and Fulham Chronicle, Islington and Camden Gazette, The Best Of Richmond and The Portsmouth News, let’s hope that the Easter Bunny will be collecting hundreds of toys from each of the ten locations!”
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